16 October 2026 · 5 min read
AI Product Recommendations for E-commerce: A Practical Guide
How recommendation systems actually work, what you can realistically ship on Shopify today, and how to measure whether they earn their keep.
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8 October 2026 · 2 min read
How Much Does It Cost to Build a Shopify App?
A practical breakdown of what drives the cost of a Shopify app build, from a simple private utility to a public app in the Shopify App Store.
Read article4 October 2026 · 4 min read
Case Study: Building Wishme, a Shopify Wishlist App
How we designed and shipped Wishme, our own Shopify wishlist app—the problem it solves, the decisions behind it, and what building for the App Store teaches you.
Read article24 September 2026 · 1 min read
Shopify vs Custom E-commerce: How to Choose
When a hosted Shopify store is the right call, when custom software earns its keep, and how to decide without over-building.
Read article10 September 2026 · 1 min read
Five Fixes That Make a Shopify Store Faster
Store speed affects conversion and search visibility. These five changes resolve the slowest parts of most Shopify storefronts.
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