16 October 2026 · 5 min read
AI Product Recommendations for E-commerce: A Practical Guide
How recommendation systems actually work, what you can realistically ship on Shopify today, and how to measure whether they earn their keep.
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Guides for building online.
Practical notes on AI, e-commerce, Shopify, mobile apps, and the craft of building software that lasts.
12 October 2026 · 3 min read
How AI Search Is Changing Product Discovery
Shoppers are increasingly finding products through AI answers, not ten blue links. Here is what actually changes for an online store, and how to prepare.
Read article8 October 2026 · 2 min read
How Much Does It Cost to Build a Shopify App?
A practical breakdown of what drives the cost of a Shopify app build, from a simple private utility to a public app in the Shopify App Store.
Read article4 October 2026 · 4 min read
Case Study: Building Wishme, a Shopify Wishlist App
How we designed and shipped Wishme, our own Shopify wishlist app—the problem it solves, the decisions behind it, and what building for the App Store teaches you.
Read article28 September 2026 · 3 min read
How We Choose a Tech Stack for an E-commerce Build
A practical framework for picking technology on a commerce project, and the trade-offs that matter far more than the framework of the month.
Read article24 September 2026 · 1 min read
Shopify vs Custom E-commerce: How to Choose
When a hosted Shopify store is the right call, when custom software earns its keep, and how to decide without over-building.
Read article10 September 2026 · 1 min read
Five Fixes That Make a Shopify Store Faster
Store speed affects conversion and search visibility. These five changes resolve the slowest parts of most Shopify storefronts.
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